tv ᐧ multimedia
We don’t draw lines between and among these because, really, it’s all the same thing. So, we don’t make a web movie without thinking of how to also use it as a TV spot. We don’t create an animated logo for a training video without planning for how to implement it on a web site. And so on. SEO is all fine and good, but if nothing’s happening when someone finds your site, they’re not going to stay there. Engaging, colorful, well-designed multimedia invites them in to come in, learn, buy—and pass your links onto someone else.